At Zimpli Kids, we design, manufacture, market and supply some of the most unique and innovative children’s toy products on the market. As a young, vibrant company, we​ are always striving to create fun new products that will safely enhance both the children’s and parent’s experience of playtime.

Social Media marketing has played a major role in getting Zimpli Kids to the fantastic position we are in today - particularly on YouTube. Our most popular products Gelli Baff and Slime Baff, have clocked up over 6.2 BILLION views on YouTube from independent reviewers worldwide in just over 3 years - and it’s showing no sign of slowing down.

​It’s no wonder that this viral success translated into International brand awareness and outstanding sell through at retail, seeing Zimpli Kids finish 50%+ up in 2017 on the previous year! 

​In early 2017, Europe’s largest toy distributor, Simba Toys, became a major shareholder of Zimpli Kids. We are thrilled to be working closely with Simba to grow the company and continue our success.