About Zimpli Kids

Zimpli Kids are the innovative creators behind the most unique children’s toy products on the market! We strive to create fun ‘just add water’ products to enhance both children’s and parent’s experiences of bath time and sensory play time. The amazing textures, colours, sounds and scents of our products make them perfect for multi-sensory and messy play at home or in educational settings.

You may know us best for our ever so famous Gelli Baff and Slime Baff; two biodegradable powders that transform water into goo or slime and back again! These magic powders are also viral sensations with over 9 BILLION views on YouTube from independent reviewers worldwide. 

This social media success helped us to secure distribution worldwide and we now deliver bath time fun to over 50 countries across the globe! In early 2017, Europe’s largest toy distributor, Simba Toys, became a major shareholder of Zimpli Kids

Check out some more information about here!

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​Safety

We have been manufacturing our core products; Gelli, Slime and Sno, since 2007 & have manufactured tens of millions of boxes of each product over this period so have massive confidence in the safety of our products. Our super safe patent protected powder formulations are simply mixed with food-grade colourants and a splash of fruity scented fragrance.

​Here at Zimpli Kids, we take safety incredibly seriously, and all our products are fully tested as follows;
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• Legally – We carry out full toy safety testing on all of our products & have up to date certification for all products & we are always happy to provide testing certification on request
• Dermatologically – We have an industry leading dermatological company (Dermatest) carry out human trial skin patch test on all of our products, certificates can be downloaded below
• Bio-degradation – We have the worlds largest testing house (Intertek) test & certify our Slime & Gelli powders are certified biodegradable as per the OECD301B standard. The report can be downloaded below
• Safety & compliance – Our products are independently assessed to ensure they comply with legal & toxicological legislation to ensure they are safe to be placed on the market. The reports can be downloaded below

Awards

Our products have won numerous prestigious awards over the years; from the Toy Verdict Awards, Dads Choice Awards, Rainbow Toy Awards, Toy Talk Awards, Best New Outdoor Toy Award, Buyers Choice Award, Made for Mums Toy Award, Outdoor Toy Awards, Mums Choice Awards and the Independent Toy Awards! See below our MOST recent awards:

Eco Gelli Play 
Gold Place Eco Category - Independent Toy Awards 2020
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Rainbow Baff Bombz
Silver Place Children’s Gift Category - Independent Toy Awards 2020
MadeForMums Top Christmas Toys 2020