At Zimpli Kids, we design, manufacture, market and supply some of the most unique and innovative children’s toy products on the market. As a young, vibrant company, we are always striving to create fun new products that will safely enhance both the children’s and parent’s experience of playtime.
Social Media marketing has played a major role in getting Zimpli Kids to the fantastic position we are in today - particularly on YouTube. Our most popular products Gelli Baff and Slime Baff, have clocked up over 6.2 BILLION views on YouTube from independent reviewers worldwide in just over 3 years - and it’s showing no sign of slowing down.
It’s no wonder that this viral success translated into International brand awareness and outstanding sell through at retail, seeing Zimpli Kids finish 50%+ up in 2017 on the previous year!
In early 2017, Europe’s largest toy distributor, Simba Toys, became a major shareholder of Zimpli Kids. We are thrilled to be working closely with Simba to grow the company and continue our success.